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LeLu Blu — Born in Italy. Worn with Love.
Founded by Antonino Panuccio, LeLu Blu is more than a brand — it is a tribute to elegance, heritage, and love. Inspired by the timeless beauty of Reggio Calabria and Bagnara in Southern Italy, LeLu Blu carries the warmth, passion, and class of its origins into every stitch.
Antonino spent five years crafting this vision alone — driven by a desire to create something truly different. A brand where every woman feels incredible the moment she puts it on — whether she’s training, walking, sharing coffee with friends, or simply living life beautifully.
At the heart of LeLu Blu is Italian craftsmanship at its finest. Every piece is made in Italy using luxurious European fabrics, selected for their buttery softness and second-skin feel. Our seamless bottoms gently sculpt with compression, offering both elegance and performance. Each garment is constructed with a precise 4-needle stitch, ensuring strength, shape retention, and timeless durability.
But more than just materials and technique, LeLu Blu simplifies class, softness, warmth, and love. It is a brand built on feeling — on the joy and confidence that comes from wearing something made with care and passion.
This is activewear elevated.
Italian made. Italian soul. Designed to make you feel loved.
Welcome to LeLu Blu. Where elegance moves with you.
I created LeLu Blu to bring elegance and love back to activewear. I want every person to feel incredible and cherished the moment they wear it.”
— Antonino Panuccio, Founder
Soft as silk. Strong as you.
At LeLu Blu, every garment begins its life in the heart of Italy, where we source our fabrics from the country’s most revered textile mills — renowned for generations of craftsmanship, innovation, and an uncompromising commitment to quality.
These mills, nestled in regions like Como and Prato, supply us with luxurious performance fabrics that feel as soft and elegant as silk, yet are engineered to deliver the resilience, breathability, and stretch essential for activewear. Each fabric is meticulously selected for its ability to retain shape, colour, and integrity through movement and time — offering a second-skin fit that flatters the body without restriction.
Our pieces are sewn with couture-level precision using advanced 4-needle flatlock stitching, ensuring strength and seamless comfort. Designed to transition effortlessly from the gym to the villa, from a studio session to a stroll through a European piazza, LeLu Blu garments marry elegance with functionality.
The aesthetic is intentionally refined: timeless, neutral palettes, clean silhouettes, and architectural lines that sculpt and support — free from loud branding or fleeting trends. This is not just activewear; this is wearable Italian art, crafted with soul and sophistication for women who value grace in motion and garments that embody a lifestyle of beauty, confidence, and enduring quality.
